Fast, maintainable business websites engineered to turn visitors into qualified leads — and connected to the systems behind them.
Retail / Eyewear
A shape-first shopping experience for a sunglasses brand
A product website for Bear Eyewear that helps shoppers choose sunglasses by face shape and fit, across 16 acetate and metal frames in 35 colourways.
- Client
- Bear Eyewear
- Services
- Custom Websites
Overview
About the project
Bear Eyewear designs acetate and metal sunglasses in six shape families, from flat-top aviators to bold geometric frames.
Computer CoPilot designed and developed a website that sells the way people actually choose sunglasses: by the shape of their face and how a frame fits. Shoppers can browse by shape, learn to read the measurements on the arm, and move straight from guidance to the frames that suit them.
What we delivered
Features and systems
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Lifestyle-led homepage
A full-width photo hero with a featured frame and two clear paths — shop sunglasses or find your shape.
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Shop by shape
Six shape families — aviator, square, cat-eye, browline, oversized and geometric — each with guidance and a direct link to matching frames.
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Fit and size guide
A plain-language explanation of the lens, bridge and temple measurements printed on every arm, linked to shopping by size.
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Product catalog
Frame and colourway pages with new arrivals, best sellers and shape collections for browsing.
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Brand detail storytelling
A section on the small details — the temple wordmark, the hardware and the monogram — that make the frames recognizable.
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FAQ and care content
Answers on reading measurements, choosing a shape, judging fit and looking after the frames.
Project gallery
Desktop and mobile
Services behind this project
How we helped Bear Eyewear
More work
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